Strategic planning and management control - (4 cfu)
|Dott. Pierluigi Colacino||Tel. +39 0521 905850 - Fax. +39 0521 905705|
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This course covers the design and use of systems that assist management in insuring that organizations achieve their goals, i.e., strategic planning and management control systems. It presents basic principles of management control and uses of management control systems to plan, control, and evaluate organizational activities. The course presents an extensive discussion of marketing planning including segmentation, new product development as well as consolidated techniques such as balanced scorecard and value chain.
Part I: Strategic marketing
Market demand and potential forecast
Brand and product positioning
New product development
Parte II: Management control
Part I: statistical techniques for segmentation, positioning and new product development decisions. Part II: case studies will be presented and discussed.
Oral and written.
Notes by teacher
Programmazione e controllo - managerial accounting per le decisioni aziendali di: Ray H. Garrison, Eric W. Noreen
Ultimo aggiornamento: 22-10-2008