Strategic planning and management control - (4 cfu)

Dott. Pierluigi Colacino Tel. +39 0521 905850 - Fax. +39 0521 905705
  E-mail. p.colacino@ied.unipr.it
 


Finalità

This course covers the design and use of systems that assist management in insuring that organizations achieve their goals, i.e., strategic planning and management control systems. It presents basic principles of management control and uses of management control systems to plan, control, and evaluate organizational activities. The course presents an extensive discussion of marketing planning including segmentation, new product development as well as consolidated techniques such as balanced scorecard and value chain.

Programma

Part I: Strategic marketing
Market demand and potential forecast
Market segmentation
Brand and product positioning
New product development

Parte II: Management control
Value chain
Balanced scorecard
Responsibility centres
Profit centres

Attività d'esercitazione

Part I: statistical techniques for segmentation, positioning and new product development decisions. Part II: case studies will be presented and discussed.

Modalità d'esame

Oral and written.

Propedeuticità

None

Testi consigliati

Notes by teacher

Testi d'approfondimento

Programmazione e controllo - managerial accounting per le decisioni aziendali di: Ray H. Garrison, Eric W. Noreen


Ultimo aggiornamento: 22-10-2008


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