Strategic planning and control - (5 cfu)

Prof. Alberto Petroni Tel. 0521.905874 - Fax. 0521905705


This course covers the design and use of systems that assist management in insuring that organizations achieve their goals, i.e., strategic planning and management control systems. It presents basic principles of management control and uses of management control systems to plan, control, and evaluate organizational activities. The course presents an extensive discussion of marketing planning including segmentation, new product development as well as consolidated techniques such as balanced scorecard and value chain. The course also discusses business valuation methods and their use in a number of international case studies.


Part I: Strategic marketing
Marketdemand and potentialforecast
Brand and productpositioning
New productdevelopment

Parte II: Management control
Profit centres

Parte III: Financial planning and business valuation
Capital AssetPricingModel

Attività d'esercitazione

Part I: statistical techniques for segmentation, positioning and new product development decisions. Part II: case studies will be presented and discussed. Parte III: examples of business valuation carried out by international merchant banks.

Modalità d'esame

Oral and written.



Testi consigliati

Teaching notes provided by the instructor.

Testi d'approfondimento

Programmazione e controllo - managerial accounting per le decisioni aziendali di: Ray H. Garrison, Eric W. Noreen

Ultimo aggiornamento: 27-03-2008

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