( english version )
Strategic planning and control ( 5 CFU )
Prof. Alberto Petroni
     Tel. 0521.905874 - Fax. 0521905705           E-mail. alberto.petroni@unipr.it

Finalità
This course covers the design and use of systems that assist management in insuring that organizations achieve their goals, i.e., strategic planning and management control systems. It presents basic principles of management control and uses of management control systems to plan, control, and evaluate organizational activities. The course presents an extensive discussion of marketing planning including segmentation, new product development as well as consolidated techniques such as balanced scorecard and value chain. The course also discusses business valuation methods and their use in a number of international case studies.

Programma
Part I: Strategic marketing
Marketdemand and potentialforecast
Marketsegmentation
Brand and productpositioning
New productdevelopment

Parte II: Management control
Valuechain
Balancedscorecard
Responsibilitycentres
Profit centres

Parte III: Financial planning and business valuation
Capital AssetPricingModel
EconomicValueAdded

Attività d'esercitazione
Part I: statistical techniques for segmentation, positioning and new product development decisions. Part II: case studies will be presented and discussed. Parte III: examples of business valuation carried out by international merchant banks.

Modalità d'esame
Oral and written.

Propedeuticità
None

Testi consigliati
Teaching notes provided by the instructor.

Testi d'approfondimento
Programmazione e controllo - managerial accounting per le decisioni aziendali di: Ray H. Garrison, Eric W. Noreen
 
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